We designed and
produced this quarterly
newsletter for the North-
ern California region of
Kaiser Permanente, a
national HMO. Each issue
ran 72 pages — 12 outer
regional pages and four
to eight inner pages for
each of 15 facilities.
We planned each edition
using thumbnail sketches
that included photo and
illustration ideas devel-
oped as we read the text.
We then reviewed the
sketches and ideas with
three editors. The illus-
trations were rendered as
black line and the color
tints were added in
production.
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