Futures Briefs is a
newsletter produced by
a futures consulting
group as a promotion for
their consulting practice.
In developing the logo,
we created the expand-
ing yellow beam and a
lower case “futures” to
evoke a visual sense of
scanning the developing
future. “Briefs” gave us
a present and visual
anchor. We developed
a three-column format
that would allow a
flexible mix of short
pieces, wider blocks
of text, and boxed
items.
Real Time Design
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