Developing the cover
for a large-format book
about American concepts
and inventions, we
needed an image that
would call to people
across a room. No single
photo would do the trick.
Figuring that people are
accustomed to respond-
ing to large signage from
a distance, we chose to
turn “american” into a
visual puzzle that could
only be solved by getting
closer. This typography
would in turn imply a
growth to greatness and
the red, white, and blue
would suggest its
subject.
Real Time Design
Portfolio robust design • engaging visuals • creative solutions