In developing an
orthodontist’s logo and
stationery, we created
this diagram from a
sketch by the orthodon-
tist. He had an affinity
for, and worked primar-
ily with, children, and
wanted the diagram
to be medically precise
but non-scary. On the
stationery we set his
name playfully large
and colorful at the top,
and set the remaining
text in italic as well to
emphasize his less
formal, child-friendly
approach.
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