A health care financial
consulting firm wanted
to conduct a promo-
tional summer seminar
for medical group and
hospital executives
focused on the legal,
regulatory, data collec-
tion, and financial
issues associated with
capitated contracts.
We suggested calling it
Camp Capitation and
developed a camp
theme complete with a
cover illustration of a
camp attendee peering
into a risk pool filled
with crocodiles.
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