Planned Parenthood
wanted to produce a
profile defining the
specific indicators of
excellence for its
affiliates. A graph or
chart would have made
the cover too dry and
statistical. To keep a
human aspect, we
decided to play off the
word “profile” and
suggest one with
typography. This also
allowed us to imply the
variety of approaches
that go into a study
of this kind.
Real Time Design
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