Diamonds are Forever
began as a catalog to
accompany a traveling
exhibit of baseball
writing and art spon-
sored by the Smith-
sonian Institution.
Chronicle Books in
San Francisco decided
to turn the catalog
into a book and asked
us to design it. The
cover was easy. We
had a famous painting
of Joe DiMaggio called
The Wide Swing and
an unforgettable title.
All we had to do was
create a framework
and then get out of
the way.
Real Time Design
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