Max was a name new
to the family, so its origin
became the theme. The
parents listed as many
sources of Max as they
could think of, with their
creations or creators.
The child-like wandering
of the typography allowed
us to describe the visuals
we developed. On this
page we show Koko the
Clown by Max Fleischer,
Ruby’s little brother Max
by Rosemary Wells, Max
by his sister Amanda,
and Maurice Sendak’s
Max from Where the
Wild Things Are.
Real Time Design
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