The Workforce logo
was developed in
consultation with a
board of eight. The
amount of information
needed in the logo,
compared with the
need to emphasize the
term “Workforce” as
a shorthand reference,
posed the problem.
The solution was to
enlarge and visually
strengthen “Work-
force” with the yellow
powerstrip through its
center and the addi-
tion of the energy
spark above the “k.”
Real Time Design
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